Lucy Beta is an entrepreneur and multidisciplinary designer driven by a passion for art, design, fashion, and helping purpose-led businesses grow. After becoming disillusioned with dishonest and harmful practices in the fashion industry, she chose to go her own way, using her skills to support brands that create real, positive impact.

Today, Lucy as a UX designer helps sustainable e-commerce brands turn visitors into confident buyers through clear, trustworthy, and conversion-focused digital experiences. She designs responsive websites and apps that solve real user problems while delivering measurable business results—so sustainability and profitability work together.

With 10+ years of international experience across Asia, Europe, and the U.S. in UX, design, and product industries, Lucy brings strategic thinking, clarity, and purpose to every project. Clients enjoy working with her because she listens deeply, simplifies complexity, and delivers designs that perform, not just look good.

Fluent in English, Indonesian, Dutch, and Chinese, Lucy thrives in global collaboration and is constantly learning to sharpen her craft. Beyond design, she draws inspiration from health, movement, and creative challenges, from fashion and makeup competitions to half marathons, yoga retreats, and her next goal: Hyrox.