Helping sustainability E-com brands thrive
Create growth-ready online experience that increase conversions and customer lifetime value.
Good for the planet but why should I buy from this brand?
Struggling to clearly communicate your value, build trust, or turn interest into confident purchases? Competing with greenwashed giants while charging more for doing things the right way isn’t easy. Sustainable e-commerce brands don’t fail because their products aren’t good, they fail because customers don’t instantly trust or understand why they’re worth it.
“ Only 20% of consumers trust sustainability claims, over 80% of products lack clear sustainability messaging, and 55% of shoppers abandon purchases due to unclear or unconvincing environmental claims. When trust is missing, conversions disappear. ”
What I do
Helping sustainable e-com brands to instantly resonate with and convert unique website visitors into paying customers, strengthen customer loyalty to increase CLV , and build the foundation they need for effective and profitable marketing with my done-for-you Growth-Ready Brand Messaging & Online Presence Framework.
Increase Sales
Create instant trust & excitement so customers feel confident buying products that align with their values and lifestyle.
Build Trust
Clearly communicating how your products are made, the values behind your brand and increase customer lifetime value.
Seamless Experience
Remove friction and create a shopping experience that guides customers effortlessly from first click to checkout
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Week 1
First week, I will audit your brand to create a strong first impression that builds desire and trust. We make it clear that sustainability is built into your products, not just your messaging, so your online presence drives credibility, loyalty, and conversions from the start.
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Week 2
Now, I’ll dive deep into your customers to understand how they buy and optimize your site around that. We refine landing pages, messaging, and branding to remove friction and make buying easy. The result is a clear, intuitive site framework that delivers a smooth user experience and aligns with your brand.
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Week 3
This week, I’ll revamp your website into a polished, cohesive experience. I’ll create a clear product page structure that makes key details, especially around materials, manufacturing, and process to be easy to understand at a glance and in depth.
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Week 4
In this phase, I’ll create a seamless customer experience by aligning all touchpoints (email, content, and social media), so your messaging is clear, consistent, and instantly recognizable. I will also guide your Instagram content to match your website’s look, feel, and message, creating a cohesive brand experience that builds trust and drives more sales.
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Week 5
In this final phase, I will test your site across all devices to ensure a smooth, frictionless buying experience. I’ll also optimize key keywords so the right customers can easily find you on Google. This ensures your brand stands out, attracts loyal customers, and delivers a seamless, enjoyable shopping experience.
The step-by-step plan for the growth of your brand in 5 weeks
Testimonials
“Lucy brings a sharp eye for visual detail and thoughtful interaction design. She’s authentic, approachable, and incredibly resilient; she's always ready to take on new challenges with a positive attitude and strong work ethic. Her work consistently strikes the right balance between usability and polished UI, making her a trusted contributor on complex, high-visibility efforts.”
Janmy S.
UI/UX Manager, HCSS
“Lucy took her time taking the interviews and noting down all the paint points, needs and wants of the stakeholders. I believe this was key in creating a successful user experience. Lucy collaborated effectively with the administrative team and the teachers for consistent feed back. I would highly recommend her as knowledgeable and creative UX/UI designer.”
Sara S.
Branding/Non Profit Leader, Pervaaz
“Lucy is a treat to work with, it was always exciting to see what she had designed! Her passion for design is reflected in her ability to research and offer fresh new directions and also in tying apparel and accessories collections together.”
Marie G.
Brand Licensing Manager, Krafton Inc.
Brands I’ve Worked With Worldwide
Meet the Founder
Hi, I’m Lucy Beta, a UX Designer helping sustainable e-commerce brands turn visitors into confident buyers through clear, conversion-focused digital experiences. I design responsive websites and apps that solve real user problems while driving measurable business results.
After leaving harmful fashion industry practices behind, I chose to work with brands creating real impact. With 10+ years of international experience across Asia, Europe, and the U.S. in UX, design, and product industries, I bring strategy, clarity, and purpose to every project. Clients enjoy working with me because I listen deeply, simplify complexity, and deliver designs that perform—not just look good.
